I’ll not hesitate to criticize when deserved. But the other side of that coin means giving credit when due. So let’s give the KC jazz club Jardine’s credit for working to correct the few annoyances there. And succeeding.
A few blog posts ago, I took club owners to task for making schedules difficult to figure out, and difficult to figure the players behind some obscure group names. Since, Jardine’s has started a blog, here, which provides background the limited calendar space cannot.
Additionally, clicking on the date in their online calendar reveals a pop-up usually including a list of musicians.
(Was that pop-up always there? And was it always populated with all that info? Did I miss that before writing my earlier post? If so, Jardine’s, I owe you a honkin’ big apology.)
And just last week they started a Twitter feed of updates under JardinesJazz. Add in their Facebook page and when it comes to social media marketing, here’s a club that gets it. Jardine’s is making their nightly talent schedule easier to find and find out about.
Hopefully, that Twitter name and references to the blog and Facebook page will adorn Jardine’s next calendar. I’d urge a card or table tent promoting these outlets on every table. Given the number of smart phones I spy in customers’ hands when there, I’ll bet the social media will be noted quickly. Then, how better for a club to inexpensively stay in touch?
Other clubs, take note. As someone with a marketing background, trust me when I say this is a critical part of marketing thyself in 2009. I’ve seen the research. Example: 50 to 60% of Twitter users match the demographics of most folks I see in your joints (Nieslen Demographics, February, 2009 and Comscore, March, 2009).
Another as yet unmentioned criticism seems resolved as well. I’ve written but not yet posted a post on noise in our jazz clubs. In general, I sympathize with owners needing to attract a diverse crowd to make ends meet. But, after visiting a popular blues spot with the volume turned up to hear music over talkers, the unpublished piece cajoles our jazz club owners to do the same.
After two visits last week, sounds to me like Jardine’s has. For Trumpet Summit last Thursday the music was delightfully easy to enjoy over the ambient noise. And late Saturday, despite a wonderful-to-see wall-to-wall first set crowd for Shay Estes with Trio ALL, music could still be heard pretty darn well. On past visits, that wasn’t the case. If last week is the new norm, now we can have our talk and music, too.
(But now I need to rewrite my post on club noise. Glad I hadn’t put it up yet. After all, I’d hate to owe two honkin’ apologies….)
I’ve added links to the calendars of KC’s jazz clubs at the right. For links to anything and everything to do with KC jazz, visit the excellent blog Plastic Sax, here.