Sunday, January 17, 2010

Good Job, Folly

I will never hesitate to give credit when due. So let’s recognize that a very nice profile of this Saturday’s Folly jazz series performer, Mark O’Connor, dominates the front page of the Kansas City Star’s Sunday Arts section. You can read it here.

This article and its presentation are exceptional promotion for the show, even giving ticket information in a front page box. I continue to maintain that a strong online presence is necessary to drive ticket sales and develop audiences in 2010. But little beats a display like this in reaching important demographics.

Good job by the Folly Theater and its promoters.

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